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Insight Innovation & Tech Showcase

How to Use Your Competitors' Marketing Tactics to Power Your Own

A talk by Michael Howard
Founder & CEO, Nichefire

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About this talk

This session will go over: • A case study from the US Bank on how AI can be used to reveal competitors' marketing tactics; • Ways you can innovate content ideation and creation using competitor content and alternative data sources; • Tactics that reveal consumer trends across different industries, brands, and product categories; • The latest innovations in machine learning that can be applied to consumer and brand tactics analysis.

Michael Howard

Michael is an award-winning marketing technologist and Founder of Nichefire - a social intelligence company that helps brands analyze social media marketing strategies using AI.

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