Insight Innovation & Tech Showcase
This session will go over: • A case study from the US Bank on how AI can be used to reveal competitors' marketing tactics; • Ways you can innovate content ideation and creation using competitor content and alternative data sources; • Tactics that reveal consumer trends across different industries, brands, and product categories; • The latest innovations in machine learning that can be applied to consumer and brand tactics analysis.
Michael is an award-winning marketing technologist and Founder of Nichefire - a social intelligence company that helps brands analyze social media marketing strategies using AI.