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Insight Innovation & Tech Showcase

All you need to know about Social Consumer Segmentation

A talk by Luke White
Head of Partnerships, Audiense

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About this talk

What is the role of social data in audience segmentation? How can audience intelligence complement social listening? What is the point in uncovering cultural trends and consumer insights for your consumer segmentation strategy? Luke White will give you the answer to these questions and much more in a session where he will go through an entire journey through the most cutting-edge techniques you can use to surface those insights to inform your business and marketing strategies.

Luke White

A competent relationship builder focused on showcasing the value of integrating Audience Intelligence into a variety of use cases and technologies.

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